Camryn Andersen
copYwriter.
creative Director. consumer.
As a writer with 20 years of experience in advertising, CRM, and strategic marketing, I help brands build salient connections with consumers.
Meet the Storyteller
In my role as a Copy Lead at Wunderman Thompson MAP, my job is to imagine and craft experiences for clients that disrupt the status quo. By bringing creativity and strategy into data-driven conversations, I help my clients make sound decisions as we orchestrate experiences to achieve their customer-centric transformation.
“Great creative” can have zero impact without a strategic game plan and an innovative concept. My strength as a writer is my capacity to visualize the path to success – the winning strategy – and to work backward to harness the essential ingredients (insights, data, copy craftsmanship) to craft a victorious campaign.
I’ve worked with ambitious brands over the years, including The LEGO® Group, Ford Motor Company, HBO, Bang & Olufsen, Saxo Bank, Leo Pharma, Coloplast, Roche, Nestlé, and Volvo. I have written above-the-line advertising copy, paid media, white papers, as well as high-volume personalized, omnichannel loyalty & CRM comms.
During my tenure at WT MAP and WPP, I helped shape the agency’s Subject Line accelerator, an experimentation design that integrates emotional triggers with machine learning to improve Subject Line performance, open rates and other metrics. As a colleague, I have been described as: collaborative, caring, fastidious, and fun to work with.
- Brand manuals
- CRM & Loyalty emails
- Brand platforms
- Tone of Voice guides
- Marketing automation
- Healthcare copy
- UX Copy
- Paid media
- Brand films
- Internal comms
- White papers
- Pitch films
I've learned from
- UCLA, B.A. School of Film & Television (magna cum laude)
- American River College, Creative Writers’ Workshop
- Governor Arnold Schwarzenegger (Speechwriter, Term 1)
- Gaute Høgh, Founder of Co+Plus Agency, Copenhagen
- Ronald D. Moore, Showrunner (Outlander, Carnivàle, Battlestar Galactica)
- Roskilde University (English and Comms M.A. studies)
Brands I’ve worked with
Case: HBO Europe
The task
As Head of Copy for HBO Europe (CRM) at Wunderman Thompson, I steered the copy team from concept to execution of 100 unique sendouts a month, taking HBO from 5 European markets in 2016 to 19 markets by 2021.
The solution
Across transactional, always-on and campaign journeys, we worked to animate the HBO brand as the Home of Series with powerful storytelling to drive impactful relationships with streaming customers.
Case: The LEGO Group
The task
I was tasked with writing a new Welcome journey for LEGO shoppers (buying for kids) that enforces the spirit and aspiration of LEGO’s Rebuild the World manifesto.
The solution
I wrote and developed a 4-touchpoint journey for three user segments founded on warm, reflective messaging to start an aspirational relationship and elicit data enrichment.
Film credits
From classical TV commercials to brand anthem films, I’ve written and co-produced films
shot around the world. These are four emotionally evocative films that I enjoyed writing and co-producing.
Finance: Saxo Bank
Electronics: Bang & Olufsen
Healthcare: Kleresca x LEO Pharma
Pro-cycling: Mick Rogers on Saxo
Beauty: Bioeffect of Iceland
Coaching: Riis-Seier Project
Copy snacks
Whether it’s punchy headlines on social or comprehensive brand manuals for marketeers, the language should be fresh and effective.
“The perosn who doesn't make mistakes is unlikely to make anything.”
- Paul Arden
(“But try to avoid them.”- me)
Once upon a time...
I worked as a Speechwriter for Governor Arnold Schwarzenegger. From this hardworking statesman, I learned how to find the right voice to speak (convincingly) for another “brand.” And, I learned the value of an “I’ll be back!” to win over a crowd.
Today, I live in Copenhagen with my Danish husband and our son. The second of four daughters, I’m a native of Sacramento, California and a big fan of its NBA basketball team (Go Kings!).
Let’s have a coffee
Camryn andersen